Since Philadelphia is extremely wealthy in both of these currencies, I figured I'll make this a regular weekly feature. My favorite such sign of the week.
Ideally, in the future, I'll have more background to fill in on these. I'll be able to note their exact vintage, perhaps have something to say on their fonts, a few words with their owners, etc etc. But for now, excuse my amateur-ish-ness.
I'll enter the first in this series, which just so happens to be a few blocks from my apartment, at Cumberland & Sepviva. Philadelphia, PA 19125.
A classic corner store in the first floor of a rowhouse, set amidst a perfect example of a mixed-use residential block from which our society never should have turned away. My belief is that we'll all (city, town and whatever can be salvaged of the suburbs) be moving back to such models sooner than we think.
The mid-70s Pepsi logo stands out (if even though I'd never touch their product, myself), as does its frame and the wonderfully low-key and respectful, black & white lettering of the shop's name below.
No garish cartoon architecture or ridiculous flourishes here, just a solid throwback to a time of solid neighborhoods. Of which Kensington still has the bones of being one, despite all of our industry having vanished over the past few decades.
We've still got a ways to go to get fully back on our feet again, but we've at least got solid ground...
....and infrastructure to start rebuilding from.